Abacus works with small circulation non-profit magazines ... and some of the largest consumer titles in Canada.
And the services we provide for our clients are as diverse as they are.
For some of our magazine clients, we act as part-time circulation managers, taking care of such responsibilities as:
• Developing marketing strategies and targets
• Predictive modelling and budget preparation
• Planning and coordination of direct marketing campaigns
• Taking care of each issue's print order
• Managing renewals and invoices, analysing effectiveness
• Analysing marketing campaign results
• Coordinating and supervising subscription fulfillment
• Developing and implementing newsstand marketing plans
• Circulation audit statements (ABC, CCAB)
AZURE
published six times a year for the design industry
plus 3 issues a year of DesignLines city design guides for Toronto and Montreal
Marketing
published 41 times annually plus daily e-newsletter Marketing Daily
Opera Canada
published five times a year including Opera Canada Awards Annual
Quill & Quire
published monthly plus semi-weekly e-newsletter Inside Report and The Book Trade in Canada (annual catalog)
For other clients, Abacus provides project-based support, such as:
• Conducting direct mail and other marketing campaigns
• Getting a new renewal series written, designed and implemented
• Filling in for a circulation manager on maternity leave
• Helping to select an appropriate fulfillment service bureau (or in-house software)
• Converting subscriber databases
• Developing a newsstand marketing plan
Canadian HR Reporter
published 22 times a year and sister publications Administrative Assistant's Update and Canadian Employment Law Today
FQ: Fashion Quarterly
Novalis
Celebrate!
Living with Christ
Words of Life
Here are a few of the magazines we've been working with lately. Click through to their sites, and while you're there, don't forget to subscribe!
